Court Orders Big Tobacco To Tell “The Truth” About Cigarettes

In yet another round of the long-running consumer fraud suit against Big Tobacco, in which we represent the public health organizations that have intervened on the side of the federal government against all the major tobacco companies, the district court yesterday again ordered the companies to issue “corrective statements” that will tell the public “the truth” about their products, including that Defendants “intentionally designed cigarettes to make them more addictive.”   The court rejected Big Tobacco’s bid to substantially water down the statements, dismissing their position as “ridiculous,” and directing the statements to say, “A Federal Court has ordered Altria, R.J. Reynolds Tobacco, Lorillard, and Philip Morris USA to make [corrective statements.]  Here is the truth,” followed by factual statements on five topics -- including that“cigarette companies control the impact and delivery of nicotine,” and “when you smoke, the nicotine actually changes the brain – that’s why quitting is so hard.”  Once appeals are resolved the statements will appear in television and newspaper ads, on cigarette packs, and on defendants’ websites.   The Firm represents the six major public health groups that the Court allowed to intervene in 2006 to advocate for effective remedies. Here is a copy of the Opinion